Coca‐Cola Indochina Pte Ltd
Leo Paul Dana
(Nanyang Technological University, Singapore)
Teresa E. Dana
(Nanyang Technological University, Singapore)
3258
Abstract
Singapore‐based F&N and Bangkok‐based Thai Pure Drinks launched a joint venture to bottle Coca‐Cola in Vietnam. However, Pepsi is the market leader here. For Coca‐Cola to succeed, many factors must be considered, including cultural factors.
Keywords
Citation
Paul Dana, L. and Dana, T.E. (1999), "Coca‐Cola Indochina Pte Ltd", British Food Journal, Vol. 101 No. 5/6, pp. 441-447. https://doi.org/10.1108/00070709910278406
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited