Orange juice vendor
Leo Paul Dana
(Nanyang Technological University, Singapore)
Teresa E. Dana
(Nanyang Technological University, Singapore)
546
Abstract
The Rahmin brothers operate one of many undifferentiated orange juice stalls in Marrakech. The brothers are faced with a difficult marketing challenge.
Keywords
Citation
Paul Dana, L. and Dana, T.E. (1999), "Orange juice vendor", British Food Journal, Vol. 101 No. 5/6, pp. 432-434. https://doi.org/10.1108/00070709910278389
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited