KMA
Leo Paul Dana
(Nanyang Technological University, Singapore)
Teresa E. Dana
(Nanyang Technological University, Singapore)
618
Abstract
This case is about a new venture in Egypt, namely KMA. The firm is small but innovative and it experiments with non‐traditional packaging. This is a high‐risk venture in a traditional environment.
Keywords
Citation
Paul Dana, L. and Dana, T.E. (1999), "KMA", British Food Journal, Vol. 101 No. 5/6, pp. 361-365. https://doi.org/10.1108/00070709910278299
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited