There is widespread concern that children consume too few fruit and vegetables and as a result are likely to incur health problems. This paper outlines a series of studies in which an intervention that combines video‐based peer modelling with rewards has been shown to be very effective in enabling children to eat a variety of fruit and vegetables that previously they rejected. These effects have been very substantial and long lasting. The procedure has been used successfully in children’s own homes and, as this paper shows in particular detail, in school settings.
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