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Gruppo Massone ‐ acquisition venture into the UK

Gennaro Cuomo (Professor of Marketing, La “Sapienza” University of Rome, Rome, Italy)
Maria Vignali (Lecturer in Marketing and Management, Blackburn College, Blackburn, UK)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 March 1998

1681

Abstract

This case study sets out the strategic options available to the Massone Group for its possible entry into the UK catering market. It outlines and summarises the contract catering market including an analysis of the major players in the industry. There is little consolidation across the manufacturing and catering sectors and so it is necessary to examine the food manufacturing sector separately. With this background, we describe and illustrate the grants available from both the UK and EU to any potential investment. This section outlines the funds applicable to each strategic category (greenfield, premises or acquisition) described later in the case study. Included within the analysis of greenfield sites are two examples from nearby Merseyside and a specific evaluation of the specific grants or assistance available for such sites.

Keywords

Citation

Cuomo, G. and Vignali, M. (1998), "Gruppo Massone ‐ acquisition venture into the UK", British Food Journal, Vol. 100 No. 2, pp. 65-75. https://doi.org/10.1108/00070709810204057

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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