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Strategic planning and agribusiness: an exploratory study of the adoption of strategic planning techniques by co‐operatives

Morgan P. Miles (Associate Professor of Marketing, Department of Marketing, Georgia Southern University, Statesboro, Georgia, USA)
John B. White (Associate Professor of Marketing, Department of Marketing, Georgia Southern University, Statesboro, Georgia, USA)
Linda S. Munilla (Associate Professor of Marketing, Department of Marketing, Georgia Southern University, Statesboro, Georgia, USA)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 December 1997

3074

Abstract

Explores the adoption of strategic planning techniques by agribusiness, specifically agricultural co‐operatives. Offers implications for policy. A survey was sent to 345 co‐operatives listed in the US Department of Agriculture’s Agricultural Cooperative Service’s Directory of Farmer Cooperatives. Co‐operatives have widely adopted many of the sophisticated strategic planning techniques such as environmental analysis, core competences and SWOT analysis.

Keywords

Citation

Miles, M.P., White, J.B. and Munilla, L.S. (1997), "Strategic planning and agribusiness: an exploratory study of the adoption of strategic planning techniques by co‐operatives", British Food Journal, Vol. 99 No. 11, pp. 401-408. https://doi.org/10.1108/00070709710196481

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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