The role of television in the food choices of 11‐18 year olds
Roger Dickinson
(Lecturer in Mass Communications, the Centre for Mass Communication Research, University of Leicester, UK)
Simon Leader
(Research Associate, the Centre for Mass Communication Research, University of Leicester, UK)
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Abstract
Describes the main research objectives and reports on some findings from a Ministry of Agriculture, Fisheries, and Food (MAFF) funded research project on the role of television in food choice, currently in its second year. Begins by outlining the rationale for the study and presents some preliminary analysis of data obtained from a survey of some 200 11‐18 year olds.
Keywords
Citation
Dickinson, R. and Leader, S. (1997), "The role of television in the food choices of 11‐18 year olds", British Food Journal, Vol. 99 No. 9, pp. 346-351. https://doi.org/10.1108/00070709710193970
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited