Consumer acceptability of genetically modified foods with special reference to farmed salmon

Abstract

This study employs a focus group methodology to examine the factors affecting the acceptability of gene technology in food production, using genetically modified (GM) farmed salmon as a focus for the research. The results identified a small group of “triers” ‐ willing to try any GM food product, and a small group of “refusers” ‐ rejecting the technology and derivative products. For the middle majority of “undecided” consumers, the decision to accept or reject GM food products was based on a number of interrelated factors, associated with the food product and the benefits conferred.

Citation

Kuznesof, S. and Ritson, C. (1996), "Consumer acceptability of genetically modified foods with special reference to farmed salmon", British Food Journal, Vol. 98 No. 4/5, pp. 39-47. https://doi.org/10.1108/00070709610119874