Investigates male attitudes towards healthy eating and makes comparisons with a group of women of similar age and socio‐economic status. Claims the results indicate that men are less likely to use books and magazines as a source of nutrition information and are less likely to buy or eat products advertised as “low calorie”, “diet” or “lite”. However, products which are labelled “low fat” are more likely to be eaten by men, suggesting that reducing dietary fat is the part of the healthy eating message which has been absorbed most effectively by men. Finds less interest in healthy eating among older men, although it was not clear whether the men interviewed who were aged over 56 years played a major role in food choice decision making within their individual families.
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