The challenge of operating in the new Europe: case study – fresh produce

Abstract

Describes the composition of the fresh produce supply industry, including the organizations involved in this sector, such as marketing boards, integrated fruit companies, and specialist importers. Identifies the “new” groups which will emerge as: producer groups; and service‐driven distributors. Suggests strategies for survival and success in the new Europe for each group.

Citation

Grant, H. (1995), "The challenge of operating in the new Europe: case study – fresh produce", British Food Journal, Vol. 97 No. 6, pp. 32-35. https://doi.org/10.1108/00070709510092325