TY  - JOUR
AB  - Food purchasing behaviour is influenced by economic factors such as
price and income, as well as by non‐economic factors such as concern
about diet and health, growth of vegetarianism, convenience, household′s
life cycle and advertising. Reports on a survey in Chania, the second
largest city of Crete, to determine the factors that affect the
purchasing behaviour of fresh pasteurized milk and to identify the
attitudes and perceptions of consumers towards it. Reveals that the
concern about health of consumers, strong advertising campaigns, as well
as the age and economic status of respondents, influence consumer choice
towards fresh pasteurized milk. Finally, scrutinizes the attitude of the
majority of consumers towards fresh pasteurized milk although
concentrated milk (the basic competitor) still has the biggest market
share in Chania.
VL  - 96
IS  - 7
SN  - 0007-070X
DO  - 10.1108/00070709410076306
UR  - https://doi.org/10.1108/00070709410076306
AU  - Mitsostergios K.T.
AU  - Skiadas C.H.
PY  - 1994
Y1  - 1994/01/01
TI  - Attitudes and Perceptions of Fresh Pasteurized Milk Consumers:: A
Qualitative and Quantitative Survey
T2  - British Food Journal
PB  - MCB UP Ltd
SP  - 4
EP  - 10
Y2  - 2024/04/18
ER  -