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Halo – Case Study of the Evolution of a Healthy Product

Verner Wheelock (Special Professor of Food Science at the University of Nottingham and Head of the Food Policy Research Unit at the University of Bradford. In his capacity as Managing Director of Verner Wheelock Associates, he is an independent consultant on food policy. Currently, Professor Wheelock is acting as adviser to Northern Dairies on Halo.)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 February 1994

739

Abstract

Describes the development of Halo, a new milk‐type product which has less than 20 per cent of the amount of saturated fat to be found in semi‐skimmed milk; and a very acceptable taste. Shows how the product was developed by Northern Dairies in line with Government targets to reduce the level of saturated fat in each individual′s diet. Discusses product development, ingredients, research on taste and acceptability and concludes that Halo is tasty and acceptable and can help to make a substantial reduction in the consumption of saturated fat.

Keywords

Citation

Wheelock, V. (1994), "Halo – Case Study of the Evolution of a Healthy Product", British Food Journal, Vol. 96 No. 1, pp. 19-22. https://doi.org/10.1108/00070709410050593

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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