Fish Products: A Summary of Trends in the UK

Abstract

Reviews the three sectors of the UK fish market – fresh, canned and frozen, and details key factors affecting its size. Sees the competitive structure of the market as being dominated by a handful of major brands, mainly in the canned and frozen sectors. Aggregate advertising expenditure is the lowest in the food market. Retail distribution of fish and fish products is focused on the grocery multiples and the consumer profile is that of the 45‐64 age group, especially for fresh fish. Forecasts that the market will reach £1.73 billion by 1996, compared with £1.51 billion in 1991.

Citation

LeGrand, L. (1992), "Fish Products: A Summary of Trends in the UK", British Food Journal, Vol. 94 No. 9, pp. 31-36. https://doi.org/10.1108/00070709210022109