Political Policy, Legislation and Business Strategy: Opening or Closing Doors into the New Order?

Abstract

Understanding the interrelationship between political policy and legislation coming out of Brussels, now and in the future, is vital for any dairy company hoping to harness maximum competitive advantage over the next ten years. Many believe that EC legislation is unpredictable and cannot be influenced. BER has worked in “Europe′s capital” since 1973 and knows this is untrue. Successful interventions can be made, impact planning can be achieved and competitive advantage realized. Using food labelling, animal health product distribution and co‐operative law as examples, examines the legislative process as it stands today. Suggests that increasing consumer stimulus will encourage more open and speedier law formation, making it even more critical for companies to track legislation, while interpreting it into company action.

Citation

Houghton, T. (1992), "Political Policy, Legislation and Business Strategy: Opening or Closing Doors into the New Order?", British Food Journal, Vol. 94 No. 5, pp. 16-20. https://doi.org/10.1108/00070709210012740