TY  - JOUR
AB  - Healthy eating has been at the forefront of media and medical
circles in recent years. Discusses the awareness and response of the
food chain (multiple retailers, food companies and farmers) to the
healthy eating trends and reports. Retailers were the most aware of
healthy eating, and had reacted positively in line with the trends and
dietary recommendations. This contrasted with farmers, many of whom were
unaware of the dietary messages, and few of whom had responded to them,
reflecting the lack of Government support for organic agriculture, and
dairy farmers being paid to produce high and not low‐fat milk. When the
nature of Government support changes, the food chain will respond more
efficiently to consumer demands for healthy eating. Based on research
involving 683 farmers, food companies and retailers in the food chain.
VL  - 94
IS  - 4
SN  - 0007-070X
DO  - 10.1108/00070709210011507
UR  - https://doi.org/10.1108/00070709210011507
AU  - Darrall Jan
PY  - 1992
Y1  - 1992/01/01
TI  - The Response of the Food Chain to Healthy Eating
T2  - British Food Journal
PB  - MCB UP Ltd
SP  - 7
EP  - 11
Y2  - 2024/04/18
ER  -