TY  - JOUR
AB  - A review of current developments in the United States food markets
shows that health and convenience are the two major factors influencing
consumer choice of food. Consequently, there is considerable emphasis on
reducing calories, reducing fat and finding suitable fat replacers.
Nevertheless, it is still absolutely crucial to recognize that taste and
flavour predominate. Presents a number of examples which illustrate what
is happening in the United States.
VL  - 94
IS  - 3
SN  - 0007-070X
DO  - 10.1108/00070709210010544
UR  - https://doi.org/10.1108/00070709210010544
AU  - Noble Robert B.
PY  - 1992
Y1  - 1992/01/01
TI  - The Fat Race
T2  - British Food Journal
PB  - MCB UP Ltd
SP  - 29
EP  - 31
Y2  - 2024/04/20
ER  -