The Fat Race

Abstract

A review of current developments in the United States food markets shows that health and convenience are the two major factors influencing consumer choice of food. Consequently, there is considerable emphasis on reducing calories, reducing fat and finding suitable fat replacers. Nevertheless, it is still absolutely crucial to recognize that taste and flavour predominate. Presents a number of examples which illustrate what is happening in the United States.

Citation

Noble, R.B. (1992), "The Fat Race", British Food Journal, Vol. 94 No. 3, pp. 29-31. https://doi.org/10.1108/00070709210010544