TY - JOUR AB - The main findings of a detailed qualitative study of the motivations, beliefs and attitudes of practising vegetarians and vegans are reported. It is concluded that vegetarianism, while remaining very much a minority option, is increasing steadily in the UK population, although the rate of increase appears to vary by such factors as age, gender and socio‐economic category. Those who opt for a non‐meat‐eating dietary pattern may well represent the vanguard of a form of ethical consumerism to which food producers, processors and retailers will need to be increasingly responsive in the near future. VL - 93 IS - 4 SN - 0007-070X DO - 10.1108/00070709110135231 UR - https://doi.org/10.1108/00070709110135231 AU - Beardsworth A.D. AU - Keil E.T. PY - 1991 Y1 - 1991/01/01 TI - Vegetarianism, Veganism, and Meat Avoidance: Recent Trends and Findings T2 - British Food Journal PB - MCB UP Ltd SP - 19 EP - 24 Y2 - 2024/09/23 ER -