TY  - JOUR
AB  - The role of private labels in consumer choice is
studied by considering two issues: do private
labels affect the way people buy within a store,
and do they affect the way people choose between
stores? The revealed behaviour of consumers is
studied, both descriptively and using a very
general model of behaviour, the Dirichlet. Some
examples are presented which show that within
a store, the way consumers buy private labels is
similar to the way they buy brands, and that for
the buying of a product at different stores,
consumers patronise stores with private labels in
much the same way as stores without them.
VL  - 93
IS  - 9
SN  - 0007-070X
DO  - 10.1108/00070709110007468
UR  - https://doi.org/10.1108/00070709110007468
AU  - Ellis Katrina
AU  - Uncles Mark D.
PY  - 1991
Y1  - 1991/01/01
TI  - How Private Labels Affect Consumer Choice
T2  - British Food Journal
PB  - MCB UP Ltd
SP  - 41
EP  - 49
Y2  - 2024/04/25
ER  -