TY - JOUR AB - The use of the word “natural” in food labelling is discussed. It is probable that legislation, if it is introduced at all, may not be very helpful. But self‐regulation by food manufacturers, labellers and advertisers shows little evidence of a responsible approach to food labelling. VL - 93 IS - 1 SN - 0007-070X DO - 10.1108/00070709110005811 UR - https://doi.org/10.1108/00070709110005811 AU - Roberts David C.E. PY - 1991 Y1 - 1991/01/01 TI - ″Natural″: A Trading Standards Viewpoint T2 - British Food Journal PB - MCB UP Ltd SP - 17 EP - 19 Y2 - 2024/04/25 ER -