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″Natural″: A Trading Standards Viewpoint

British Food Journal

ISSN: 0007-070X

Article publication date: 1 January 1991

Abstract

The use of the word “natural” in food labelling is discussed. It is probable that legislation, if it is introduced at all, may not be very helpful. But self‐regulation by food manufacturers, labellers and advertisers shows little evidence of a responsible approach to food labelling.

Keywords

Citation

Roberts, D.C.E. (1991), "″Natural″: A Trading Standards Viewpoint", British Food Journal, Vol. 93 No. 1, pp. 17-19. https://doi.org/10.1108/00070709110005811

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited