TY  - JOUR
AB  - The literature on in‐store purchasing behaviour is reviewed and it
is argued that the importance of the purchasing situation as a strategic
factor to induce behaviour change amongst continental cheese users
should be reconsidered. Research is reported that shows significant
differences in in‐store behaviour between frequent and occasional
purchasers. Suggestions are offered for ways in which store managers
might modify this behaviour.
VL  - 93
IS  - 2
SN  - 0007-070X
DO  - 10.1108/00070709110004777
UR  - https://doi.org/10.1108/00070709110004777
AU  - Knox Simon
AU  - de Chernatony Leslie
PY  - 1991
Y1  - 1991/01/01
TI  - The Retailing of Continental Cheeses: An Assessment of the Marketing Mix at Store Level
T2  - British Food Journal
PB  - MCB UP Ltd
SP  - 8
EP  - 12
Y2  - 2024/04/23
ER  -