Price and Cost Characteristics of Differentiated Animal Feeds

Abstract

The results of qualitative and quantitative research into differentiation of compounds feeds are presented. The aim of the qualitative research is to define the compound feeds as product attributes in the context of marketing mix elements in order to understand product differentiation amongst products. The framework of the qualitative research is employed in the quantitative research where price and cost data for feed products are collected and related to the product attributes. Quantitative analysis is employed to identify some characteristics of products. Compound feeds can be defined as a set of product/service attributes. Both prices and costs can be related to these. The quantitative analysis reveals that whilst there is significant variation in the prices and costs of compounds in the same product category, the relative variation is greater for some product groups than others and that these categories form natural product groups.

Citation

Ness, M.R. and Walker, S. (1990), "Price and Cost Characteristics of Differentiated Animal Feeds", British Food Journal, Vol. 92 No. 6, pp. 6-13. https://doi.org/10.1108/00070709010136637