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Factors influencing information‐seeking intentions and support for restrictions: A study on an arsenic‐contaminated frying oil event

Hung‐Yi Lu (Department of Communication and Graduate Institute of Telecommunications, National Chung Cheng University, Taiwan)
Tzong‐Horng Dzwo (Applied Foreign Languages Department, National Kaohsiung University of Applied Sciences, Taiwan)
Hsin‐Ya Hou (Department of Journalism, National Chengchi University, Taiwan)
James E. Andrews (School of Library and Information Science, University of South Florida, Tampa, Florida, USA)

British Food Journal

ISSN: 0007-070X

Article publication date: 25 October 2011

Abstract

Purpose

This study aims to examine factors influencing information‐seeking intentions and support for restrictions related to the threat of arsenic‐contaminated frying oil.

Design/methodology/approach

A telephone survey using a systematic random sample of 566 respondents in Taiwan was employed to test all hypotheses proposed in this study.

Findings

Results from the structured equation model show that news attention and elaboration significantly and positively predict information‐seeking intentions, while optimism significantly and negatively predict information‐seeking intentions; and information‐seeking intentions significantly and positively predict support for restrictions.

Practical implications

The findings of this study imply that increasing risk perceptions and providing useful information while facing the threat of food safety are of central importance.

Originality/value

The current study provides an appropriate opportunity for developing a model for better understanding the interaction among news attention, news elaboration, optimism, information‐seeking intentions, and support for restrictions as Taiwanese face the threat of arsenic‐contaminated frying oil.

Keywords

Citation

Lu, H., Dzwo, T., Hou, H. and Andrews, J.E. (2011), "Factors influencing information‐seeking intentions and support for restrictions: A study on an arsenic‐contaminated frying oil event", British Food Journal, Vol. 113 No. 11, pp. 1439-1452. https://doi.org/10.1108/00070701111180030

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited