TY  - JOUR
AB  - Purpose– The development and introduction of novel hypoallergenic foods represents a potential approach to reducing the negative health impacts of food allergy. The purpose of this paper is to assess whether novel hypoallergenic foods will be accepted by food chain actors and consumers.Design/methodology/approach– Stakeholder opinions (collated using semi‐structured interviews (n=16)) regarding the acceptability of novel hypoallergenic foods were assessed. Three focus groups were applied to understand the opinions of food allergic consumers.Findings– Food allergic consumers expressed a preference for a “cure” for food allergy. However, they acknowledged that hypoallergenic foods had the potential to improve the quality of lives of food allergy sufferers through increasing dietary variation and reducing restrictions on product selection. Stakeholders supported the introduction of novel foods (although this support was not universal), assuming that the products were acceptable to food allergic consumers, consumers in general and regulators.Originality/value– The paper is likely to be useful for the potential developers of hypoallergenic foods, allergen food products (food industry and scientists) and policy makers regarding the commercialisation of novel hypoallergenic foods and their regulation.
VL  - 112
IS  - 9
SN  - 0007-070X
DO  - 10.1108/00070701011074336
UR  - https://doi.org/10.1108/00070701011074336
AU  - van Putten Margreet
AU  - Frewer Lynn
AU  - Gilissen Luud
AU  - Bart Gremmen
AU  - Peijnenburg Aad
AU  - Wichers Harry
PY  - 2010
Y1  - 2010/01/01
TI  - Stakeholder and consumer views regarding novel hypoallergenic foods
T2  - British Food Journal
PB  - Emerald Group Publishing Limited
SP  - 949
EP  - 961
Y2  - 2024/05/14
ER  -