Stakeholder and consumer views regarding novel hypoallergenic foods

Margreet van Putten (Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands)
Lynn Frewer (Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands)
Luud Gilissen (Plant Research International, Wageningen University and Research Centre, Wageningen, The Netherlands)
Gremmen Bart (META, Wageningen University, Wageningen, The Netherlands)
Aad Peijnenburg (Institute of Food Safety, RIKLT, Wageningen University, Wageningen, The Netherlands)
Harry Wichers (Food and Biobased Research, Wageningen University, Wageningen, The Netherlands)

British Food Journal

ISSN: 0007-070X

Publication date: 7 September 2010

Abstract

Purpose

The development and introduction of novel hypoallergenic foods represents a potential approach to reducing the negative health impacts of food allergy. The purpose of this paper is to assess whether novel hypoallergenic foods will be accepted by food chain actors and consumers.

Design/methodology/approach

Stakeholder opinions (collated using semi‐structured interviews (n=16)) regarding the acceptability of novel hypoallergenic foods were assessed. Three focus groups were applied to understand the opinions of food allergic consumers.

Findings

Food allergic consumers expressed a preference for a “cure” for food allergy. However, they acknowledged that hypoallergenic foods had the potential to improve the quality of lives of food allergy sufferers through increasing dietary variation and reducing restrictions on product selection. Stakeholders supported the introduction of novel foods (although this support was not universal), assuming that the products were acceptable to food allergic consumers, consumers in general and regulators.

Originality/value

The paper is likely to be useful for the potential developers of hypoallergenic foods, allergen food products (food industry and scientists) and policy makers regarding the commercialisation of novel hypoallergenic foods and their regulation.

Keywords

Citation

van Putten, M., Frewer, L., Gilissen, L., Bart, G., Peijnenburg, A. and Wichers, H. (2010), "Stakeholder and consumer views regarding novel hypoallergenic foods", British Food Journal, Vol. 112 No. 9, pp. 949-961. https://doi.org/10.1108/00070701011074336

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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