To read the full version of this content please select one of the options below:

Self‐reported and observed behavior of primary meal preparers and adolescents during preparation of frozen, uncooked, breaded chicken products

Sarah DeDonder (Department of Diagnostic Medicine/Pathobiology, Kansas State University, Manhattan, Kansas, USA)
Casey J. Jacob (Department of Diagnostic Medicine/Pathobiology, Kansas State University, Manhattan, Kansas, USA)
Brae V. Surgeoner (Department of Diagnostic Medicine/Pathobiology, Kansas State University, Manhattan, Kansas, USA)
Benjamin Chapman (Department of Plant Agriculture, University of Guelph, Guelph, Canada)
Randall Phebus (Department of Diagnostic Medicine/Pathobiology, Kansas State University, Manhattan, Kansas, USA)
Douglas A. Powell (Department of Diagnostic Medicine/Pathobiology, Kansas State University, Manhattan, Kansas, USA)

British Food Journal

ISSN: 0007-070X

Article publication date: 5 September 2009

Abstract

Purpose

The purpose of the present study was to observe the preparation practices of both adult and young consumers using frozen, uncooked, breaded chicken products, which were previously involved in outbreaks linked to consumer mishandling. The study also sought to observe behaviors of adolescents as home food preparers. Finally, the study aimed to compare food handler behaviors with those prescribed on product labels.

Design/methodology/approach

The study sought, through video observation and self‐report surveys, to determine if differences exist between consumers' intent and actual behavior.

Findings

A survey study of consumer reactions to safe food‐handling labels on raw meat and poultry products suggested that instructions for safe handling found on labels had only limited influence on consumer practices. The labels studied by these researchers were found on the packaging of chicken products examined in the current study alongside step‐by‐step cooking instructions. Observational techniques, as mentioned above, provide a different perception of consumer behaviors.

Originality/value

This paper finds areas that have not been studied in previous observational research and is an excellent addition to existing literature.

Keywords

Citation

DeDonder, S., Jacob, C.J., Surgeoner, B.V., Chapman, B., Phebus, R. and Powell, D.A. (2009), "Self‐reported and observed behavior of primary meal preparers and adolescents during preparation of frozen, uncooked, breaded chicken products", British Food Journal, Vol. 111 No. 9, pp. 915-929. https://doi.org/10.1108/00070700910992844

Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited