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Monitoring consumer confidence in food safety: an exploratory study

Janneke de Jonge (Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands)
Lynn Frewer (Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands)
Hans van Trijp (Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands)
Reint Jan Renes (Communication Sciences Group, Wageningen University, Wageningen, The Netherlands)
Willem de Wit (Food and Consumer Product Safety Authority, Den Haag, The Netherlands)
Joke Timmers (Food and Consumer Product Safety Authority, Den Haag, The Netherlands)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 October 2004

Abstract

In response to the potential for negative economic and societal effects resulting from a low level of consumer confidence in food safety, it is important to know how confidence is potentially influenced by external events. The aim of this article is to describe the development of a monitor that enables changes in consumer confidence in food safety and consumer food choice behaviour to be assessed in conjunction with changes in institutional activities and food safety incidents. Results of the first assessment of longitudinal data on consumer perceptions of food safety will be presented to provide the basis for the development of such a monitor. A better understanding of the interrelationships between antecedents and behavioural consequences of changes in consumer confidence in food safety over time will improve understanding of the effectiveness of public policy, and allow the development of best practice in risk communication and risk management.

Keywords

Citation

de Jonge, J., Frewer, L., van Trijp, H., Jan Renes, R., de Wit, W. and Timmers, J. (2004), "Monitoring consumer confidence in food safety: an exploratory study", British Food Journal, Vol. 106 No. 10/11, pp. 837-849. https://doi.org/10.1108/00070700410561423

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited