TY  - JOUR
AB  - This case study provides a brief historical background to the regulatory summary of the production and quality of vinegar, manufactured in Modena, Italy: the production method and the asset value of a vinegar cellar; quality controls; the comparative evaluation of balsamic vinegars; product and market specificity; the competitive environment; and the organisational structure and critical management areas in the productive chain. The study also looks at the growth pattern of traditional balsamic vinegar and the evaluation of the coherence of the current strategic assumptions for future business development.
VL  - 106
IS  - 10/11
SN  - 0007-070X
DO  - 10.1108/00070700410561351
UR  - https://doi.org/10.1108/00070700410561351
AU  - Mattia Giovanni
PY  - 2004
Y1  - 2004/01/01
TI  - Balsamic vinegar of Modena: From product to market value: competitive strategy of a typical Italian product
T2  - British Food Journal
PB  - Emerald Group Publishing Limited
SP  - 722
EP  - 745
Y2  - 2024/04/23
ER  -