Retailing fair trade food products in the UK
Abstract
The introduction of labelling initiatives has provided an opportunity to introduce fair trade food products to the vast majority of the UK consumers via conventional retail channels. This case study outlines the characteristics and development of the fair trade concept, reviews the extent to which the major food retailers have incorporated fair trade products into their offer and discusses some of the current issues surrounding fair trade food in retailing.
Keywords
Citation
Jones, P., Comfort, D. and Hillier, D. (2003), "Retailing fair trade food products in the UK", British Food Journal, Vol. 105 No. 11, pp. 800-810. https://doi.org/10.1108/00070700310511591
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited