TY - JOUR AB - In the past, it has been assumed that consumers would accept novel foods if there is a concrete and tangible consumer benefit associated with them, which implies that functional foods would quickly be accepted. However, there is evidence that individuals are likely to differ in the extent to which they are likely to buy products with particular functional properties. Various cross‐cultural and demographic differences in acceptance found in the literature are reviewed, as well as barriers to dietary change. In conclusion, it is argued that understanding consumers’ risk perceptions and concerns associated with processing technologies, emerging scientific innovations and their own health status may enable the development of information strategies that are relevant to wider groups of individuals in the population, and deliver real health benefits to people at risk of, or suffering from, major degenerative illnesses. VL - 105 IS - 10 SN - 0007-070X DO - 10.1108/00070700310506263 UR - https://doi.org/10.1108/00070700310506263 AU - Frewer Lynn AU - Scholderer Joachim AU - Lambert Nigel PY - 2003 Y1 - 2003/01/01 TI - Consumer acceptance of functional foods: issues for the future T2 - British Food Journal PB - MCB UP Ltd SP - 714 EP - 731 Y2 - 2024/09/26 ER -