Are organic food consumers opposed to GM food consumers?

Abstract

The paper aims at investigating whether or not organic food consumers are automatically opposed to genetically modified (GM) food. Results from quantitative market research indicate that this is not the case. Based on attitude towards GM food, three consumer segments are identified: the opponents; the proponents; and the neutrals. Only about 40 per cent of the organic consumers, namely the opponents, reject the use of genetic modification in organic food production. The neutrals are neither against nor in favour of GM food, while the proponents support GM in food production. Besides attitude towards GM food, the proponents differ from the other two segments in terms of beliefs, general attitudes and purchase intentions.

Citation

Verdurme, A., Gellynck, X. and Viaene, J. (2002), "Are organic food consumers opposed to GM food consumers?", British Food Journal, Vol. 104 No. 8, pp. 610-623. https://doi.org/10.1108/00070700210425958