TY - JOUR AB - Food safety has become a major issue of public concern, encouraging the UK Government and the food industry to take steps to rebuild consumer confidence. In this context, the paper draws on a review of research literature to develop a conceptual framework to identify and review the factors influencing consumer perception of food safety related risks and the likely impact on purchasing behaviour. The relevance of strategies adopted by consumers to reduce risk exposure and the influence on the likelihood of food purchase are also explored, together with the implication for the food industry. VL - 103 IS - 3 SN - 0007-070X DO - 10.1108/00070700110386728 UR - https://doi.org/10.1108/00070700110386728 AU - Yeung Ruth M.W. AU - Morris Joe PY - 2001 Y1 - 2001/01/01 TI - Food safety risk: Consumer perception and purchase behaviour T2 - British Food Journal PB - MCB UP Ltd SP - 170 EP - 187 Y2 - 2024/04/25 ER -