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Survey research in the UK beer industry

Claudio Vignali (International Marketing Research Group, Manchester Metropolitan University, Manchester, UK, and)
Demetris Vrontis (International Marketing Research Group, Manchester Metropolitan University, Manchester, UK)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 June 2000

Abstract

This research into the UK beer/brewing industry uses a quantitative‐based survey and seeks to investigate and analyse the national beer market for a major brewer.

Keywords

Citation

Vignali, C. and Vrontis, D. (2000), "Survey research in the UK beer industry", British Food Journal, Vol. 102 No. 5/6, pp. 371-380. https://doi.org/10.1108/00070700010329191

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited