Survey research in the UK beer industry
Article publication date: 1 June 2000
This research into the UK beer/brewing industry uses a quantitative‐based survey and seeks to investigate and analyse the national beer market for a major brewer.
Vignali, C. and Vrontis, D. (2000), "Survey research in the UK beer industry", British Food Journal, Vol. 102 No. 5/6, pp. 371-380. https://doi.org/10.1108/00070700010329191
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