A look at fastfood competition in the Philippines
Chu‐Mei Liu
(Chihlee College of Business, Panchiao City, Taipei Hsien, Taiwan, ROC)
Kuang‐Jung Chen
(Department of International Trade, Van Nung Institute of Technology, Chung‐Li, Taiwan, ROC)
4465
Abstract
The study tried to develop a product‐market structure of the fast‐food restaurants in the Philippines. Using the concept of hierarchical clustering based on substitution‐in‐use, the influence of three categories of situational influence were used to modify the original choice‐market mix relationship at every clustering stage. Changes in the importance of the individual components of the product‐service mix served as the basis of the link‐up among competing fast‐food restaurants.
Keywords
Citation
Liu, C. and Chen, K. (2000), "A look at fastfood competition in the Philippines", British Food Journal, Vol. 102 No. 2, pp. 122-133. https://doi.org/10.1108/00070700010313594
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited