To read this content please select one of the options below:

Conceptualising a public health disaster: Alternative business interpretations

Paul Whysall (Nottingham Business School, The Nottingham Trent University, Nottingham, UK)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 March 2000



This paper applies models from the literature of business to the aftermath of the e‐coli outbreak at Wishaw, Lanarkshire, in November 1996. Interpretations of social responsibility derived from Milton Friedman, social marketing, and stakeholder theory are used. It is suggested that Friedman’s approach is too narrow and limiting to allow all lessons to be drawn. While social marketing adds wider principles, it tends to focus primarily on the exchange dyad. Descriptive stakeholder theory allows the full range of implications to be appreciated, but the fullest treatment and best prescription for conceptualising such a disaster occurs through a normative stakeholder model with explicit ethical foundations.



Whysall, P. (2000), "Conceptualising a public health disaster: Alternative business interpretations", British Food Journal, Vol. 102 No. 2, pp. 102-113.




Copyright © 2000, MCB UP Limited

Related articles