Examines the dynamic changes that have occurred in the provision of fresh fruit and vegetables to the multiple retail sector in the UK over the last ten years. Supported by both conceptual development and empirical evidence, examines the nature, perceptions and evidence for managed portfolios of relationships that exist between a selection of suppliers and representatives from the major UK multiple retail chains. Recommendations are made to suppliers in managing their retail relationships for long‐term growth and security.
MCB UP Ltd
Copyright © 2000, MCB UP Limited