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Evaluating internet usage and ecommerce growth in Greece

Dimitrios Xanthidis (Centre for Information Behaviour and the Evaluation of Research (CIBER), School of Library, Archive and Information Studies, University College London, London, UK)
David Nicholas (Centre for Information Behaviour and the Evaluation of Research (CIBER), School of Library, Archive and Information Studies, University College London, London, UK)

Aslib Proceedings

ISSN: 0001-253X

Article publication date: 1 December 2004

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Abstract

According to studies and surveys conducted world‐wide, government incentives and current legal frameworks, private initiatives and investments, technology available at a reasonable price, and public acceptance of the internet as an efficient medium for buying goods and services are driving ecommerce growth. Academics, information technology experts and even politicians in Greece are aware of these essential requirements as well. However, although internet access has grown significantly and the digital foundations are there, ecommerce is yet to reach measurable levels in Greece. This paper attempts to explain the reasons why and suggests corrective actions by all those actively involved with Greek ecommerce.

Keywords

Citation

Xanthidis, D. and Nicholas, D. (2004), "Evaluating internet usage and ecommerce growth in Greece", Aslib Proceedings, Vol. 56 No. 6, pp. 356-366. https://doi.org/10.1108/00012530410570390

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited