This article demonstrates a lateral approach to conducting research on searchable text presented in digital format and describes the potential for a multi‐faceted magpie approach to aid in the discovery and development of knowledge. It considers the potential impact of the networking of knowledge on research methods by investigating knowledge and insight on information flow presented in articles on computer products, business, libraries and globalisation. In addition, it considers the theoretical basis for the use of this approach as a research methodology. Finally, it examines briefly the extent of overlap of some diverse areas of knowledge.
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