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Marketing is … a body of knowledge

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

ISBN: 978-0-76230-869-9, eISBN: 978-1-84950-148-4

Publication date: 14 August 2002

Citation

Peterson, R.A. (2002), "Marketing is … a body of knowledge", Woodside, A.G. and Moore, E.M. (Ed.) Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. 139-169. https://doi.org/10.1016/S1069-0964(02)11008-8

Publisher

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Emerald Group Publishing Limited

Copyright © 2002, Emerald Group Publishing Limited