The dynamics of Porter's three generics in international business strategy

Abstract

Porter has proposed a useful framework of generic strategies. However, a major problem with his framework is that the generics are viewed as being mutually exclusive. In addition, his framework does not show how to shift strategies from one to another. This paper suggests some extensions to Porter's idea and shows the dynamics of Porter's generics and other international strategies. This new framework is useful in better understanding the different, strategic directions of multinational firms.

Citation

Chang Moon, H. (1994), "The dynamics of Porter's three generics in international business strategy", Research in Global Strategic Management (Research in Global Strategic Management, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 51-64. https://doi.org/10.1016/S1064-4857(93)04005-V