Risk is a major concern among tourists and the objective of this chapter is to investigate how different factors contribute to the overall perceived risk and how novelty motivations moderate this risk. The sample population of the study consists of 4,057 international tourists on low-cost travel visiting the Algarve, Portugal in 2005 and 2006. The research findings show that the sensibility towards the occurrence of any type of risk vary with the tourist's age, familiarity with the destination, and travel experience as well as their propensity to seek novelty. Furthermore, it finds that younger tourists are more apt to be novelty seekers and, simultaneously, less sensitive to risk, than older tourists are. Familiarity with the destination derives from previous visits, diminishes the sensibility to the risk, and increases the degree of novelty-seeking. This chapter discusses specific managerial and theoretical implications.
Correia, A., Pimpão, A. and Crouch, G. (2008), "Perceived risk and novelty-Seeking behavior: The case of tourists on low-Cost travel in Algarve (Portugal)", Woodside, A.G. (Ed.) Advances in Culture, Tourism and Hospitality Research (Advances in Culture, Tourism and Hospitality Research, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 1-26. https://doi.org/10.1016/S1871-3173(08)02001-6
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