TY  - CHAP
AB  - The purpose of this study is to examine empirically different characteristics between theme park visitors who did and did not visit theme parks during the SARS outbreak period in Taiwan. The data consisting of 1,255 respondents were obtained from visitors to the five leading theme parks. Discriminant analysis was used to analyze respondents’ characteristics such as age, benefit sought, product involvement, and risk perception to examine significant differences between the two categories of respondents. Results of this study showed that younger or more frequent visitors more likely continued to visit theme parks during the SARS outbreak. Besides, visitors who continued to visit theme parks perceived greater infectious risk than those who did not visit theme parks during the SARS outbreak.
VL  - 3
SN  - 978-1-84950-506-2, 978-0-7623-1445-4/1745-3542
DO  - 10.1016/S1745-3542(06)03006-2
UR  - https://doi.org/10.1016/S1745-3542(06)03006-2
AU  - Chuo Hsin-You
ED  - Joseph S. Chen
PY  - 2007
Y1  - 2007/01/01
TI  - Theme Park Visitors’ Responses to the SARS Outbreak in Taiwan
T2  - Advances in Hospitality and Leisure
T3  - Advances in Hospitality and Leisure
PB  - Emerald Group Publishing Limited
SP  - 87
EP  - 104
Y2  - 2024/09/26
ER  -