Potential Impacts of Generational Change on Destinations

Advances in Hospitality and Leisure

ISBN: 978-0-7623-1445-4, eISBN: 978-1-84950-506-2

ISSN: 1745-3542

Publication date: 2 May 2007

Abstract

Over the next decade the older travel market will experience a generational shift as the pre-war generation is replaced by the baby boomer generation. For destinations such as Norfolk Island that have built a substantial market segment based on older tourists this generation shift will have significant implications. While changes will be required in the type of products and experiences offered by the Island's tourism industry the increased size of the baby boomer generation offers considerable scope to increase yield. This paper examines these issues and discusses the need to recognise the importance of the baby boomer tourist as a distinct and separate tourism segment. To illustrate the possible impact of generation change the paper proposes a product gap model.

Citation

Prideaux, B. (2007), "Potential Impacts of Generational Change on Destinations", Chen, J. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 39-54. https://doi.org/10.1016/S1745-3542(06)03003-7

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.