Safety and Security Perceptions of Tourists Visiting Kashmir, India

Advances in Hospitality and Leisure

ISBN: 978-0-7623-1445-4, eISBN: 978-1-84950-506-2

ISSN: 1745-3542

Publication date: 2 May 2007


Safety and security today, has been identified as one of the five global forces that drive the tourism industry. The topic of safety and security in the tourism industry has gained vital importance, mainly after 9/11 incident, thereafter both academicians and practitioners have started looking into crisis management issues seeking workable solutions to mitigate these negative impacts. Therefore, with a view to overcome such problems, this paper undertakes an in-depth study regarding the safety and security in Kashmir and its impact on building destination image. The conclusion suggests that safety and security is a prerequisite for an ideal destination image. Therefore, proper strategies should be formulated to minimize the negative impact of such incidents.


Chauhan, V. (2007), "Safety and Security Perceptions of Tourists Visiting Kashmir, India", Chen, J. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 3-17.

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Copyright © 2007, Emerald Group Publishing Limited

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