Theme Park Visitors’ Dynamic Motivations

Abstract

In addition to individual differences, variations in visitors’ motivations may result from temporal variance. The leisure ladder model (LLM) is one of the most representative motivation models, which proposes patterns for an individual's temporal dynamic nature. This study attempts to examine empirically the ageing and experiential variations of the theme park visitors’ motivations, which underlie the model. Using stratified and systematic sampling techniques, survey data were collected from visitors to four leading theme parks in Taiwan – an Asian island nation. Limited support for the ageing variation was found and its changing pattern was also recognized in this study. A relatively more discriminating scale to measure the extent of visitor's experience was also suggested.

Citation

Chuo, H.-Y. and Heywood, J.L. (2006), "Theme Park Visitors’ Dynamic Motivations", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 73-90. https://doi.org/10.1016/S1745-3542(05)02004-7