A Comparative Analysis of Multicultural Involvement in Culture and Art Activities

Abstract

The purpose of this research is to examine the characteristics and participation patterns in culture and art activities by multicultural groups through comparative examination using logistic regression analysis. Regarding the differences of participation patterns of cultural activities, the results show that there are meaningful changes of participation patterns by race. Income level seems to have dissipated as a barrier in attending cultural activities. In contrast, there is a meaningful change in the relationship between educational attainment and attendance in cultural activities. There are differences in art exhibition attendance by race. Income and educational attainment are also closely related to art exhibition attendance. The results of the analysis imply that it is necessary to segment the consumers of culture and art events specifically by race, income level, or educational attainment.

Citation

Lee, S. and O’Leary, J.T. (2006), "A Comparative Analysis of Multicultural Involvement in Culture and Art Activities", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 3-24. https://doi.org/10.1016/S1745-3542(05)02001-1