THE EVALUATION OF NORWEGIANS’ TRIP SATISFACTION TOWARD SOUTHERN EUROPEAN DESTINATIONS

Abstract

This research focuses on Norwegian tourists’ destination satisfaction as influenced by the process of buying behaviour, which further affects tourists’ behavioural intention by evaluating determinants and consequences of satisfaction. The data have been collected from Norwegian tourists travelling to European destinations. The findings show that the experience of the service/organisation of the journey explained about 50% of the variance in overall tourist satisfaction with the destination. Further, the results reveal that tourists are inclined to be rational while choosing activities that satisfy their inner motives. However, the relationships among tourist motivation, satisfaction, and behavioural intention are not as strong as expected.

Citation

Prebensen, N.K. (2005), "THE EVALUATION OF NORWEGIANS’ TRIP SATISFACTION TOWARD SOUTHERN EUROPEAN DESTINATIONS", Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 133-152. https://doi.org/10.1016/S1745-3542(04)01009-4