Motivational appeal in normative theories of enterprise

Abstract

This article examines how normative theories of enterprise can be strengthened by incorporating the empirical study of motivation into the theory-development process. The link between moral conduct and motivation in the literature is reviewed, the framework for Motivational Appeal Analysis introduced and applied, and implications for theory and research are discussed.

Citation

Vidaver-Cohen, D. (2001), "Motivational appeal in normative theories of enterprise", Dienhart, J., Moberg, D. and Duska, R. (Ed.) The Next Phase of Business Ethics: Integrating Psychology and Ethics (Research in Ethical Issues in Organizations, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 3-26. https://doi.org/10.1016/S1529-2096(01)03004-8