TY  - CHAP
AB  - Survey research of top managers is critical to addressing many contemporary research questions in the field of strategic management. Yet, the threat of low response rates has discouraged many researchers from attempting this type of work, steering the field of strategic management away from issues related to strategic process. This article provides an empirical examination of factors that determine the likelihood and quality of response to top management surveys. More generally, we advance a theoretical perspective on survey response rooted in social influence theory that should help researchers make better choices about the design of their survey questionnaires.
VL  - 3
SN  - 978-0-76231-339-6, 978-1-84950-436-2/1479-8387
DO  - 10.1016/S1479-8387(06)03004-9
UR  - https://doi.org/10.1016/S1479-8387(06)03004-9
AU  - Bednar Michael K.
AU  - Westphal James D.
ED  - David J. Ketchen
ED  - Donald D. Bergh
PY  - 2006
Y1  - 2006/01/01
TI  - Surveying the Corporate Elite: Theoretical and Practical Guidance on Improving Response Rates and Response Quality in Top Management Survey Questionnaires
T2  - Research Methodology in Strategy and Management
T3  - Research Methodology in Strategy and Management
PB  - Emerald Group Publishing Limited
SP  - 37
EP  - 55
Y2  - 2024/04/19
ER  -